FAI Women Sign New Sponsorship Deal

The FAI has signed a new sponsorship deal with Human+Kind to become the new skincare partner for the Republic of Ireland Women’s National Team.

Established in 2011, Human+Kind is a leading skincare brand which specialises in using natural ingredients in their formulas. They will now be an official partner of the Republic of Ireland Women’s National Team for the next three years.

“We’re delighted to enter into this partnership arrangement with Human+Kind ahead of the upcoming qualification campaign for the FIFA World Cup in 2019,” said FAI Board Member Niamh O’Donoghue.

“The deal signals a new era for the Women’s National Team with the increased exposure and national recognition of the team bringing in more sponsorship opportunities and it’s great to see the support from Human+Kind as we look to book a place at the 2019 World Cup.”

Continental Tyres have sponsored the Women’s team and the Women’s National League since 2014 and continue to invest in the Women’s game in Ireland and around the world.

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The Qualification for the 2019 World Cup gets under way on Tuesday, September 19th with the Republic of Ireland facing Northern Ireland in a crucial opener in Lurgan. This is the first of three away fixtures in the group with trips to the Netherlands and Slovakia following in October and November.

“As an Irish Company, we are so happy and proud to be able to support the Women’s national team and support Women’s sport,” said Jeremy Smith, CEO from Human+Kind.

“We hope all of Ireland will get behind the team as they work to qualify for World Cup 2019.”

The brand is getting behind encouraging attendance at the games by having an initial competition to win tickets, travel and accommodation for the Netherlands game on 28th November.

Buying any product online at www.humanandkind.com will enter you into a draw for the trip and there is a 20 per cent discount by quoting FAI2017.

It may not be the biggest deal of the year but the category partnership is another example of the normalisation of sponsorship around Women’s sport in Ireland.

Sport for Business will be announcing the full details shortly for our third annual Women in Sport Game Changer Conference taking place at UCD on November 30th.

The FAI are among the more than 220 organisations that play an active part of the Sport for Business community.  

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