The Irish National Stud in Kildare has launched a new horse racing club which will give those who subscribe a stake in at least six horses, including some who have the potential to end up at either Royal Ascot or Cheltenham.
Sporting ‘ownership’ has always been a more community based idea here as opposed to the US or even the UK where the main sporting entities tend to be privately owned.
Racing here has its major players in the shape of Michael O’Leary or JP McManus but the idea of syndicated or club ownership has always been strong and this new launch brings it even closer to a regular offering with membership of the club priced at €399.
You won’t get to own the horse as it goes on to the multi million world of breeding but throughout its racing career you could be one of those chatting to the jockey in the parade ring beforehand or welcoming them back to the winners enclosure at Leopardstown, The Curragh or further afield.
It’s a tempting prospect and is being pitched very firmly at the Christmas present market.
“We will be supporting the Irish National Stud in getting this out to as wide a cross section of people as possible,” said Horse Racing Ireland Owner Development Manager Amber Byrne speaking to Sport for Business.
“We will be bringing the idea to Dundrum Shopping Centre with a pop up presence in the pre Christmas period and we have helped with research in terms of pitching the price and the product in what we believe to be a real sweet spot for racing fans.”
“For some time now, Horse Racing Ireland has promoted joint ownership as a more affordable way to get involved in horse racing.”
Sport for Business brought together a group of potential owners last year and had great fun visiting yards and the racecourse. We also have more initiatives planned in this area.
The INS Racing Club membership will include free racecourse entry to every meeting that includes an Irish National Stud declared racehorse in Ireland, regular trainer updates via a bespoke INS Racing app, access to yard visits, parade ring access, educational workshops, special events and a share of any prize money won by the club’s horses.
Also included for the €399 annual membership is a season ticket to the Irish National Stud & Gardens worth €48, a 2019 calendar of events, an Irish National Stud Racing Pin and an information booklet about the club’s horses in training.
Among those backing the new initiative is Chanelle, Lady McCoy, wife of multiple champion Jockey Tony and a successful businesswoman who has shot to prominence of late through engagement in the Dragons Den TV series, albeit without standing for Presidential election.
“As someone who has been lucky enough to experience the thrill of thoroughbred horseracing for years, it is great to see The Irish National Stud and Horse Racing Ireland make the possibility of racehorse ownership a reality for a wider audience,” she said.
“As a big horseracing fan and having attended meetings around the world, I can honestly say that there is nowhere better than Ireland when it comes to a day out at the races. This club will enable many sports fans to get closer to horseracing than they ever have before.”
“The Irish National Stud exists to create opportunities for every person to get closer to a racehorse,” said CEO Cathal Beale.
“Whilst racing clubs have been around for some time now, we wanted to create an ownership experience that would make horse racing accessible to the sports fan at a great value-for-money cost.”
“We have had success this year with Lethal Promise on the flat and she will be part of the package for club members. We have also bought Thunder and Roses who won the Irish National in 2015 and will hopefully give us great fun in Hunter Chases at some of the big meetings over jumps.”
“The aim of INS Racing is to build the largest network of its type in Ireland and encourage people to attend race-meetings on a regular basis to fully experience and enjoy the thrill of horse racing. With the launch of INS Racing, we hope to support the growth of horse racing in Ireland and the industry, which contributes more than €816 million to the Irish economy annually.”