FBD Signs up to Olympic Sponsorship

It was a big day for Olympic Sport yesterday when FBD Insurance signed on the dotted line as the first major commercial partner of the new era for the Irish Olympic movement.

Their sponsorship of Team Ireland will throughout the qualification journey of our athletes  and their participation in the 2020 Tokyo Olympic Games.

World Champion and Olympic medal rowers Gary and Paul O’Donovan along with Hockey’s Chloe Watkins, Equestrian’s Sarah Ennis and Badminton’s Nhat Nguyen were on hand today to announce the deal.

In tomorrow’s Sport for Business we have in depth interviews with Fiona Muldoon, CEO of FBD Insurance and with Peter Sherrard, CEO of the Olympic Federation of Ireland.

They will explain the motivation behind the partnership, how it will be activated and why it is important for both sides emerging from troubled times.

As of today there are 666 days until the July 24th opening ceremony of the Tokyo Games. Any superstition that number might suggest though has been overwhelmed by one of the strongest summer for Olympic Sports that we have ever seen.

Gold medals for the O’Donovan’s and Rhys McClenaghan as well as the World Cup Final of our Hockey Women have not only been world class but just as importantly they have been seen live on RTÉ, feeding in to a national narrative of success from stars who are shining in the spotlight of publicity.

FBD Insurance’s sponsorship of Team Ireland begins immediately and will run throughout the current Olympiad until the end of the 2020 Olympic Games. It will amplify the stories of athletes in every corner of the country.

It is a brand born of rural Ireland but which has ambitions to be an insurance choice for all.

This is a major commitment on their part but one with which they are entering with confidence and a dash of real enthusiasm.

The sponsorship arrangement will encompass all of the Olympic Federation of Ireland’s activity, both in Ireland and internationally.

“FBD Insurance is Ireland’s true local Irish insurer and we have been protecting Irish families, businesses and farms for 50 years,” said Muldoon yesterday.

“Local communities are the foundations of all the support that help our Irish athletes reach the world stage.  At FBD, we have a unique connection to our local communities through our nationwide presence.”

“FBD Insurance is delighted to partner with Team Ireland on what we know will be an exciting journey for Ireland’s talented athletes, their coaches, their families and communities as they progress to the biggest sporting stage of all in 2020, the Tokyo Olympic Games.”

“We are delighted to partner with FBD Insurance on what is shaping up to be a very exciting journey as our member federations and talented and dedicated athletes continue to train and compete in preparation for the Tokyo Olympic Summer Games,” added Sherrard.

“FBD Insurance’s support will allow us to work more closely with the athletes, their coaches and member federations to lay the platform for them to excel on the world stage.”

“The sponsorship is also a very welcome recognition of the unique ability of Ireland’s potential, existing and future Olympians to engage and inspire the Irish people. We look forward to working with FBD Insurance to showcase these incredible athletes and their commitment and dedication to competing for Ireland on the world stage.”

The troubles of the post Rio recriminations around what was the OCI meant that they were left with no commercial partnerships at all.

This is an important validation of the changes that have been made and the renewed confidence there is.

It won’t be the last.  We wil hear tomorrow of discussions ongoing with other potential partners keen to ride the buzz of excitment that the ‘other sports’ in our media is generating almost two years out from their full moment in the Japanese sun.



Image Credit Morgan Treacy, Inpho.ie

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