It started out as a bright idea on fan engagement, a relentless pursuit of people who were experts in the field and a desire to bring the sporting world a little slice of Kilkenny.
Feckk was a pretty good name and hashtag to get noticed and for the past two years Trev Keane and the team at Sportego have delivered on their promise of enlightening us as to the ways and means of how sporting bodies and fans get closer.
Sport for Business has been an ardent supporter of the initiative and we are delighted to announce today that #FecBrighton is bringing the same idea to the home of Premier League newcomers Brighton and Hove Albion on Wednesday July 5th.
Follow all the action from Sport for Business’ event on content at the TV Studios of RTÉ on Wednesday June 14th #UnleashingContent
We will be involved again alongside new partner Digital Sport which will be highlighting the way that an Irish event with great international content can teach a thing or two, regardless of accent or geography.
Jeramie McPeake and Mario Leo are both reprising their insight and intelligence from the US and Europe and they will be joined this time round by James Abraham, Head of Content with World Rugby and Ian Liddle, Head of Social at BT Sport.
Rob Hartnett of Sport for Business will be there and will report back on new initiatives to emerge from the AMEX Stadium.
If you want to be there as well you can book tickets at a special early bird rate of £75 through to this weekend. Bookings are being taken here.
Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.