Canterbury and the IRFU have this morning unveiled the new Irish Rugby World Cup 2019 team and supporter range.
This is the shirt that will probably headline much of the autumn buying schedule for Irish sports fans.
Just like the radio ads where you have to hear the small print, this is what we are told about the fashion and tech of the new shirt.
“The home jersey arrives in a familiar and distinctly Irish Bosphorus green with subtle white trim and is complemented by classic white shorts and a hyper-realistic 3D silicon IRFU logo.”
“The new Alternate jersey comes in striking anthracite and textured white. The jerseys feature Ogham script for ‘Aontacht‘ or ‘Unity’, representing the unique coming together of the four proud provinces of Ireland.”
“The neckline utilises an infinite loop V-collar, a continuous loop of elastic capable of withstanding even the toughest challenge, reducing breakage and enhancing player comfort.”
The range of options is extensive. The ‘Test’ Option is an exact replica of the shirt the players will wear but you would want to be living in the gym to carry that off.
The ‘Pro’ retains the look of the Test jersey while offering a more comfortable fit, and there is a ‘Classic’ jersey that offers a contemporary design on the classic collared rugby jersey as well as women’s and children’s variants.
The jersey launch signifies the start of Canterbury’s #TurnTheWorldGreen campaign which brings to life the insight that, despite our island’s relatively small population, the Ireland rugby team’s popularity is immense being backed by those living on this island and by the millions of diaspora scattered around the world.
“Every four years we are treated to a truly global phenomenon when the Rugby World Cup provides a platform to unite nations and cultures with the shared love for rugby,” said Simon Rowe, Head of Sports Marketing at Canterbury of New Zealand.
“Our role as official kit partner to the IRFU is to provide the team with a bespoke kit, designed to meet the needs of the team and the environment they will encounter in Japan while also providing supporters with a stylish, comfortable and distinct range of replica wear allowing them to turn the world green where ever they may go.”
Image Credit: Eoin Noonan, Sportsfile