#FirstClassRivals Theme for Electric Ireland

The Sigerson and Fitzgibbon Cups were launched in Dublin yesterday, as part of the Higher Education Championships sponsored for the first time this year by Electric Ireland.

The brand brought in a host of inter-county players who will be lining out for their respective colleges in the coming weeks and who will feature as part of the new First Class Rivals campaign.

The campaign celebrates the unique nature of these historic GAA competitions that sees team composition, unlike in club and county Championships, determined by place of learning not place of birth allowing traditional rivals to form the most unexpected of alliances.

Electric Ireland, through this First Class Rivals campaign, will shine a light on the contribution these unlikely alliances provide to the compelling nature of the tournaments.

Between now and the finals, Electric Ireland will showcase the importance of rivalries in creating great competition and ensuring players fulfil their potential. The stories will be broadcast on social media using #FirstClassRivals and we will follow their development on Sport for Business throughout.

Electric Ireland’s sponsorship of these Championships is part of their recently announced four-year partnership with the GAA, a further investment in youth sport and building on the award-winning sponsorship of the GAA All Ireland Minor Championship under the platform This Is Major.

Over 7,000 students take part in the Electric Ireland GAA Higher Education Leagues and Championships that commence in November and culminate in the Electric Ireland Sigerson and Fitzgibbon Cup Finals being held on the 17th February in Trinity’s Sports Grounds Santry and on the 24th February in Mallow respectively.

“In GAA, it’s all about your place of birth. School against school, parish against parish, county against county. It’s all dictated by where you come from. That is until you get to the Higher Education Championships,” said Jim Dollard, Executive Director of Electric Ireland.

“The third level team is different with traditional rivals taking to the field as teammates. These rivalries and unexpected alliances are part of the reason the Higher Education Championships are so captivating.”

“Over the coming weeks, we look forward to seeing some of the best the country has to offer, take each other on in what will be a fantastic Championship.”

Sport for Business will shortly be announcing details of a new series looking at the sporting facilities and strategy of each of the Third Level institutions that are Members of the Sport for Business community.  Contact us today to find out more.

Image Credit: Ramsay Cardy Sportsfile

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