World Rugby has announced the re-appointment of IMG as its exclusive commercial partner agency for the next Rugby World Cup cycle through 2023 in France.
The agreement, following a comprehensive review, will see IMG represent the sale of the tournament’s top-tier worldwide partner programme and overall commercial advisory services across the four-year cycle, as well as the delivery of rights for all sponsorship operations, brand services, licensing and merchandising management.
IMG began working with rugby’s pinnacle event in 1993 to grow and develop vital revenue streams for the ongoing financial wellbeing of the sport, and this latest agreement sees this relationship extend to an eighth tournament cycle.
“We are delighted to announce a renewal with IMG to deliver key commercial services for Rugby World Cup 2023 in France,” said World Rugby CEO Brett Gosper on the eve of this year’s Final in Tokyo.
“Following a comprehensive review, we believe that IMG are perfectly positioned to further enhance and grow our worldwide partner programme, sponsorship delivery, brand services and licensing management.”
“We are simply delighted to continue working with the team at World Rugby and remain part of this fantastic event,” added Jonathan Kritzinger, SVP of Rugby at IMG.
“We have built a highly experienced group of execs to service this property, and this agreement represents the unmatched dedication and passion this team has for RWC.”