World Rugby has begun to reap a French dividend from the awarding of the 2023 Rugby World cup. French multinational IT and Data specialist Capgemini has become the Official Global Innovation Partner of the Men’s and Women’s HSBC World Rugby Sevens Series.
The company has a long tradition of support for French Rugby and was a partner of the 2007 Rugby World Cup when it was held there.
Capgemini employs almost 200,000 people around the world and the focus of the new partnership will be to use the rich data which sport delivers to create multimedia ways of gaining insight and fan engagement to what is happening on the pitch.
This will include the use of data and infographics to augment the tournament experience in stadiums, on television and social, as well as a web series that will combine Capgemini’s insights on the game, presented by a rugby expert, to share a deeper perspective on what is happening on the pitch.
The HSBC World Rugby Sevens Series is the world circuit of Rugby Sevens, an Olympic discipline since 2016.
This international competition includes 10 Men’s Tournaments and 5 Women’s across the globe in which 16 and 12 national sevens teams respectively, compete for points at each round for the Men’s and Women’s overall Series.
A champion is crowned at the end of each Series based on points accumulated throughout the events.
2018 will also see the Rugby World Cup Sevens 2018 take place in July, hosted for the first time in San Francisco. Capgemini will be a key sponsor of this separate World Cup event too.
“Our sponsorship of the Sevens Series combines perfectly our heritage with our global reach, in an innovative and inclusive way,” said Paul Hermelin, Chairman and CEO of Capgemini Group.
“It is the next chapter in the story of Capgemini’s support for rugby. We are looking forward to enabling our clients to discover this fast-moving format, and I know that many of Capgemini’s 200,000 strong team are excited about supporting and even playing Rugby Sevens in the months to come.”
“We are delighted to be welcoming Capgemini to our growing and global commercial family for Men’s and Women’s HSBC World Rugby Sevens Series and Rugby World Cup Sevens 2018,” added World Rugby Chairman Bill Beaumont.
Ireland’s Men’s and Women’s teams are both competing in the Series and at the World Cup this year. Both teams are sponsored by Elverys Intersport.
Irish Rugby’s Social team are following their progress through an online documentary series.