Totum Sport is a company with its roots in Galway but its eyes set firmly on the world.
Last week in Miami the company formally launched itself into the US sports nutrition market, one that is conservatively estimated to be worth $10 Billion.
The brainchild of Galway businessman John Kelleher, Totum Sport has enjoyed major success in Europe and is already being used by a diverse a field of elite sporting stars from 17 times Tennis Grand Slam Winner Rafa Nadal to the Galway Hurling Team.
The hypertonic supplement is claimed to be the only sports drink of its kind to boast 100 per cent natural ingredients and the belief is that this will play well in the US,
The company has offices in UK, Ireland and East Coast, USA and has based its North American strategy on working with College and University sporting teams as well as a number of franchises across professional sport.
Totum Sport’s US business was officially launched at the Soccerex USA expo in Miami, the largest event of its kind in the world, where Kelleher presented the product to a global audience of sports performance and health experts.
He spoke of the benefits of Totum Sport improving performance by restoring cellular hydration in athletes, which prevents cramping, delays fatigue and improves concentration.
The essence of the product is based on a century old discovery by renowned French biologist and physiologist Rene Quinton.
“I know through extensive research and from working closely with high performance directors, coaches, nutritionists and athletes, that there is a very specific need for what we have created,” said Kelleher.
“There are many isotonic products out there that will claim to be beneficial to the user, but none of them can claim to restore full hydration based on a purely scientific matrix, nor on a cellular level.”
“We’re now at a point, having steadily grown the Totum Sport brand over the past two years – starting in Ireland, the UK and Europe, before branching into Asia-Pacific markets – that we are ready to make that ultimate leap into the US, and to entirely disrupt the marketplace.”
“Getting our product tested in the field by the biggest names in US sport has been our ongoing strategic goal leading to our launch-pad into the marketplace. This has proven so successful we now aim to have Totum Sport in every locker room in elite sports in North America, by the end of our initial key phase on this extraordinary journey.”
John Kelleher first introduced Totum Sport to team sports when he partnered with the Galway Hurling Team at the start of the side’s All Ireland winning championship year, in 2017.
Following their three-point win over Waterford in last year’s final, the product was used again by the hurlers this season when they finished runners-up to Limerick, and by the Galway footballers, a growing force in the game, who reached this year’s All Ireland semi-finals where they were beaten by Dublin.
“Hydration levels have dramatically improved in our players since we started using Totum Sport two years ago, with an associated reduction in cramping, less fatigue and improved cognitive function and concentration,” said Galway team nutritionist Maeve Gacquin.
“Rest days and recovery are a significant element of training, and we have found with Totum Sport that recovery is enhanced. There is less lactate production during activity, and the mineral-rich supplement replenishes glycogen stores and helps muscle recovery.”
Totum Sport recently enjoyed successful launches in South Korea and Malaysia, with a strong focus now on its US strategy.
Image Credit: Soccerex