Kellogg’s GAA Cúl Camps were launched yesterday at Croke Park, looking to add yet more strength to the 127,000 children who took part in 2016.
That represented a massive 25% increase on the previous year which itself was the first to burst through the 100,000 mark.
This is Kellogg’s sixth year of sponsorship and participation in the camps has increased year-on-year with an estimated one in four children in Ireland attending a camp.
Their involvement is a key factor with branding on boxes of cereal across the shelves of every food retailer in the country.
The camps are organised at local GAA clubs across the island of Ireland and are open to boys and girls aged between six and thirteen. They have also expanded internationally and are now held in Britain, Australia, Hong Kong, Saudi Arabia, the US, Canada and across Europe.
Apart from the branding on product the bags and kits that come with registration have become a kind of youth sport uniform across the summer months, adding value to the camps, to the GAA and to the Kellogg’s brand.
Yesterday’s launch brought Comedian and TV host Patrick Kielty back to the scene of his own All Ireland Minor Football win with Down in 1987.
“Myself and my brothers were football mad growing up in Dundrum, Co. Down and as kids, every spare second was spent on the pitch across the road from our house playing out our own All-Ireland Finals,” he said.
“To be part of a Down minor team on All-Ireland Final Day was a dream come true – even if I didn’t make it off the bench that day. Though there are some would say that’s the reason why we won.”
“Kellogg’s GAA Cúl Camps are brilliant for children, and their parents. Getting kids active is so important these days and Cúl camps are a fantastic way for them to learn new skills and have fun with their team mates.”
Kielty had flown in from his home in LA and lined out with the 2017 Kellogg’s GAA Cúl Camps ambassadors and All-Stars; Mayo footballer, Lee Keegan, Tipperary Hurler, Seamus Callanan, Monaghan ladies footballer, Caoimhe Mohan and Wexford camogie player, Kate Kelly.