The ability to communicate is vital in every walk of life without exception.
It is perhaps particularly important in a world of volunteer sport where one person’s image and vision can be materially different from that of the person they are working and walking alongside.
We know in our hearts why we do what we do but sometimes it needs expression in something that is more universal.
That is what the GAA is seeking to do with the launch yesterday of its new Manifesto.
To those from within the GAA family, it will speak volumes about who we are. To those on the outside it may look alright but nothing special. That’s the nature of tribalism, the nature of a hearts and minds debate.
In fact, if anyone takes the time to get into the 164 words in English or the 244-word version as Gaeilge, they will find some pretty common themes of how we would like to live as a wider community.
The manifesto will be sent in a physical form to all 2,000+ GAA clubs across Ireland and around the world.
It is centred around the statement ‘GAA – Where We All Belong’ / CLG – Tá Áit Duinn Uilig Ann’ and the intention is for it to be displayed across the GAA network and wherever Gaelic Games are played.
It will we assume go out in the standard brand correct form of the GAA colour scheme, though it might be a nice touch for clubs who want to do so to get it done in their own club colours, highlighting the power of the small unit as well as the large
Clubs are being encouraged to install the manifesto on their own premises and use it as a living reminder of the ideals of the GAA as it heads toward its 135th anniversary in November.
The initiative came about as a result of in-depth research conducted over the past 12 months among 8,000 people into what the GAA really means to them in modern day Irish life.
This research revealed that the sense of belonging the GAA gives to people is of utmost importance to them.
“Today’s event and the actions that will follow aims to position our Association, and those who make it all that it is, at the centre of our efforts to promote the GAA,” said GAA President John Horan.
“I hope it resonates and is proudly displayed by clubs just like here in St Colmcille’s in Bettystown, right across the island and indeed around the world.”
“Today serves of a reminder that we all come from clubs and that there is a place for us all in the GAA,” added Director General Tom Ryan.
“Next week, you’ll also see this brought to life in a campaign that celebrates belonging. It features GAA people and the cut and thrust of GAA life across our GAA digital and social networks, as well as on TV, radio and in print.”
“I look forward to the roll-out of this initiative in the weeks, months and years ahead and I would encourage anyone connected to GAA to get behind the manifesto and give it as much support as possible.”
That’s a simple ask and one that should be rallied around.
Image Credit: Stephen McCarthy, Sportsfile