GAA Stepping up Promotion

RTE GAAWith the retirement of Sir Alex Ferguson and the build up to next week’s Heineken and Amlin Cup Finals in Dublin, the GAA could have been excused for writing this weekend off in terms of promotion but instead they have come out firing on a number of fronts to maintain the momentum of the summer All Ireland Championships.

RTÉ Sport  launched its comprehensive coverage of the 2013 GAA Championships with the broadcast of Sunday Sport GAA Championship Special, a unique live radio broadcast which previewed all the summer’s action. The Irish Times also carries a special Championship supplement in today’s paper.

RTÉ’s announced that it would broadcast a record 20 games in high definition (HD) while off the field analysis will be boosted by the arrival of new signings Dónal Óg Cusack and Eamonn O’Hara to The Sunday Game and RTÉ Radio 1 panel.

“Every year the GAA and RTÉ come together to fuel the passion of the nation, delivering the very best coverage of our national games,” said Group Head of RTÉ Sport, Ryle Nugent.  “The GAA Championship plays a pivotal role in RTÉ Sport’s schedule each summer across all platforms and this year is no exception. We look forward to once again capturing the excitement, skill and emotion of the Championship that defines the summer for GAA fans”.

RTÉ Two Television will broadcast 31 live games, including those 20 matches in high definition on RTÉ Two HD, across this summer’s GAA Championships including both the All-Ireland Football and Hurling Championship finals, all of the semi-finals, and four of this year’s quarter-finals. The Munster football and hurling finals will be broadcast live on RTÉ Two as well as the Leinster Senior Hurling Final.

The Sunday Game Live returns next Sunday, May 19th with a live double header of Cavan facing Armagh in the Ulster Senior Football Championship and the Connacht Senior Football Championship clash between Galway and Mayo.

Now in its 35th year, Ireland’s premier GAA television programme, The Sunday Game, will return on the same evening with presenter Des Cahill in the chair and highlights of up to 100 games throughout the season.

Championship Matters returns to Thursday nights on RTÉ Two. Presented by Marty Morrissey, the live show will include latest news, views and in-depth discussion from Championship 2013.

RTÉ Radio 1 will have exclusive national coverage of the top match on Saturday Sport and Sunday Sport. There will be full commentary on more than 30 matches across the Championship season as well as reports and updates from every other match.

All of RTÉ’s televised GAA coverage, including The Sunday Game Live, The Sunday Game and Championship Matters, will be streamed live to users in Ireland, and those online or on mobile can also watch via the RTÉ Player and RTÉ Player App. Live coverage will also be available to viewers on connected Samsung TVs, and on PS3.

RTÉ Radio’s extensive GAA Championship coverage will be streamed live worldwide on, and on the RTÉ Radio Player App.

This is the final year of the current three year deal on media rights for the GAA and negotiations on the next three years have already begun.  It may be worth noting that SKY, one of the world’s largest sports broadcasters has increased from 50 to over 900 staff in Ireland over the term of the current contract and while the listing of the All Ireland Finals and Semi Finals would preclude any exclusive move to pay per view for the Championships there may be some interest in the new deal.



Sport for Business is a subscription based community that develops innovative ideas to bring sport and business closer together with many mutual benefits.

Sports organisations and businesses can avail of membership of Sport for Business for a monthly subscription that costs between €50 and €90, depending on size.  

In return you get unique intelligence and analysis of the commercial world of Irish sport; a monthly programme of networking events enabling them to connect with sporting and business leaders and a platform to showcase your projects in sport. Click here to find out more.

Sport for Business articles are free to view for a time limited period before being added to our comprehensive archive of over 1000 articles on the commercial world of Irish sport.

Similar Articles