GAA’s Digital Fightback Against Covid-19

The GAA season is on pause but the team behind the content that is on GAA Now have been putting in some hard yards to make sure that if you want to watch there is no shortage of magical action from the archives.

“We are doing things now which 18 months ago would not have been possible,” said GAA Digital Content Manager Lisa Hayden.

“Digitising our archive which we have done with Nemeton TV has turned what was a great supply of content into one that we are now in a position to share.”

“We took the decision early in the current crisis to make it available through YouTube as well as our own channels as that makes it easier for tech-savvy folk to set up their families and relatives to watch on all manner of devices from mobile phones to smart TV’s.”

The GAA has always looked on its archive as something that tells the story of the organisation and its legends. The intention was always to make it freely available and so moving it onto external channels has not had to alter any layer of monetisation that might exist elsewhere in sport.

Making the great games of the past available, so far dating back to 1971 is only the start though.

“We want to try out some new ideas over the coming weeks and we have launched a new campaign #GAAGloryDays where we are looking to fans in each county to tell us their own personal highlights, using social media and tagging their own county from Antrim to Kerry and Wexford to Donegal,” added Hayden.

We will then turn their moments into a single video highlights reel that will hopefully stir some great memories and deepen further the relationship we all have with our own counties.

We will be doing something similar in terms of smart edits on action surrounding those legends of the game that have been inducted into the GAA Hall of Fame.

The production teams at Nemeton have been starved of live action but they are throwing themselves into these projects and it’s more exciting than you’d imagine at a time when the sport is on hold.

Mixed in with this activity we have been supporting counties and clubs in supporting the work of the Government and the HSE in promoting best practice in looking to slow the spread of Covid-19. We have a very engaged audience that stretches across generations and we are pleased to be able to play our part.

Rather than throwing everything out at the one time, Hyland and the team are pacing the delivery of games and running a weekly schedule of big games going ‘live’ on YouTube and the social media channels.

“Watch out for a few themed weeks coming up as well, including one series of games that will be of particular interest to fans of Dublin and Meath, but don’t tell anyone I said that was coming soon,” she said with a virtual smile during our remote interview.


Image credit: Sport for Business

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