Sergio Garcia landed the US Masters in the early hours of this morning, ending the weekend on a high for his major sponsor Adidas.
It had been some weekend for the brand who’s other main ambassador Dustin Johnson woke up Wednesday as tournament favourite but withdrew on the first tee on Thursday citing a back injury sustained in a slip at his rental property.
Johnson’s previous battles with drink and drugs were brought back to the fore and the brand managers at Adidas must have been wishing for a better finish to the defining season first major.
That is exactly what they got in a dramatic final few holes as Sergio Garcia seemed to blow it, have it taken from him with a shaky putt on the final green but ultimately come through in a play off with England’s Justin Rose, the reigning Olympic Champion.
His run of 74 Majors without a win was the fourth longest in history but he proved that all that matters is the day before you.
This video, shot in advance of the tournament and focusing on the players mental attitude going into the tournament is one that the producers, and the brand, will be well pleased with…