Athletics Ireland has partnered with Intersport Elverys and Irish Runner Magazine to launch a Get Ireland Running Campaign aimed at doing just that.
The campaign will include access to an online resource for those who are not currently active to avail of tips and advice which will support them on their journey to becoming part of the over 300,000 strong running community in Ireland.
“Athletics Ireland has a mission to support and develop athletics across all ages, disciplines, and abilities and to contribute positively to increasing physical activity levels across the entire population.,” said Athletics Ireland CEO Hamish Adams.
“Our clubs are a great starting point for anyone thinking about getting involved in running, with many running Fit4Life, Couch to 5k, and beginner programmes available right across the country.”
“It is fantastic to have Intersport Elverys support this campaign. Their wide-reaching network of stores will provide a huge benefit in helping us encourage people to get started.”
“Our friends in Irish Runner have long been the voice of Athletics in Ireland and it’s great to have them share our passion for breaking down barriers and making it possible for everyone to take part in the sport already enjoyed by many.”
“Intersport Elverys shares this vision and commitment in helping people to improve their physical activity regardless of whether they are looking to run their first ever kilometre or take on the challenge of a half marathon,” added Intersport Elverys Marketing Manager Anne Marie Hanly.
“With more than 50 stores right across Ireland, we feel we are ideally placed to support the campaign as a trusted source of expert advice to both the casual running community as well as seasoned athletes.”
“We are excited to see this campaign come to life and to work with Athletics Ireland and Irish Runner Magazine in encouraging more people to run, run more and run with others.”
The campaign will feature a social media campaign supported by a series of online articles and in-store promotions offering tips and advice for those looking to start on their running journey, as well as those looking to get back into running.
As part of the campaign, there will also be an opportunity for people to enter a Great Athletics 10K Giveaway for a chance to win one of the over 200 prizes aimed encouraging people to get up and running.