It’s only right that social broadcasting should be targeted at the younger generations that are most actively engaged in the medium.
The Lidl reland Post Primary Schools A Final would normally be played out in front of a wildly enthusiastic but generally quite local audience but this year will be different.
When the teams from Loreto Clonmel and Scoil Chríost Rí meet in Kilkenny on Saturday they will be doing so in front of a Facebook Live audience that will stretch to many thousands more than will be at John Locke Park in Callan, County Kilkenny.
The teams were at Croke Park yesterday together with captains from the other five finals taking place over the weeknd and Jay Wilson Lidl’s Sponsorship Manager.
This year’s campaign has been strongly geared towards schools with local and national initiatives spreading the word.
It will spread further now on Saturday and that can only be another winner for the sport.