Heineken Ireland and Pundit Arena have joined forces around the Rugby World Cup to produce an innovative new match centre that delivers key data around each of the games.
The Heineken Match Centre was developed by agency Starcom and is powered by Opta data, providing a range of engaging features that give insight into what’s happening during the Rugby World Cup before, during and after each match including interactive Team Chalkboards, Team Summary stats, Player Comparison and Match Facts that compare each head to head match up.
The data is integrated into the Pundit Arena platform, with all data updated in real-time, and supported socially with stats and facts before and after all the games.
“Heineken has a proud and rich history and heritage with rugby. As well as being title sponsors of Europe’s leading club rugby competition, we are also delighted to be the official Worldwide Partner of this most prestigious and important rugby tournament in the world,” said Ronan McCormack, Senior Sponsorship Brand Manager for Heineken Ireland.
“We are delighted to partner with Pundit Arena on their truly unique rugby hub – a must for all rugby fans for what promises to be the biggest game of the tournament so far between Ireland and the All Blacks on Saturday.”
“Together with Heineken’s agency Starcom, part of Core, we wanted to bring a product to market that would engage our dedicated rugby following in an innovative way for the duration of the Rugby World Cup,” added Fergus Farrell, Agency Sales Manager for Pundit Arena.
“The Heineken Match Centre also supplements our existing coverage of the Rugby World Cup, and allows users to understand how games are being won and lost that’s unique and fun to use.”
Image Credit: Pundit Arena