Golf Ireland Launches New Identity

Golf Ireland, the new governing body for golf in Ireland, has launched their brand identity reflecting the modern and inclusive approach that golf club delegates voted overwhelmingly in favour of last year.

The new logo consists of intertwined putting greens, inspired by shapes from golf courses around the island of Ireland and was created by The Public House agency.

Sport for Business has an exclusive interview today with CEO Mark Kennelly who came on board in November.

“The establishment of the Golf Ireland brand is just part of our journey in 2020 but an important one in terms of setting out how this new, modern and inclusive governing body will work,” he told those who gathered at Carton House yesterday for the launch and an update on the transition arrangements.

“Our dedicated team of volunteers on the Transition Board, combined with the staff of the ILGU, GUI and CGI will continue to deliver the timeline to ensure Golf Ireland is fully established by the end of this year.”

All clubs will technically become members of Golf Ireland on 9th October 2020 in order to facilitate the first regional appointments.

Tremendous Foundations

“As a group, the Transition Board believe we are building on tremendous foundations, based on the great legacy delivered by both Unions over the past 130 years,” added Tim O’Connor, Chair of the Golf Ireland Transition Board.

“Over a year into the Transition Period, I can report that there is a strong sense of common purpose and a shared determination that together we can and must make the most of this exciting opportunity for golf on the island of Ireland, and deliver on its potential to the full.”

Led by a member of the Golf Ireland Transition Board, Fiona Scott, a Branding Sub-Committee which included Pat Finn (CEO, GUI), Sinead Heraty (CEO, ILGU), Pauline Bailie (Transition Board, Golf Ireland), Carla Reynolds (Communications Manager, ILGU) and Alan Kelly (Communications Manager, GUI), selected The Public House to develop the new identity.

“The new brand is fresh, modern and inclusive which will broaden its appeal and attract younger players to the sport,” said Scott.

“I’d like to thank the team at The Public House as a valued partner in the project.”

“Golf Ireland is future-proofing golf in Ireland as a leading destination globally,” added the Agency Founder and Creative Director Colin Hart.

On first transferring to Golf Ireland clubs will remain as members of the Golfing Union of Ireland or the Irish Ladies Golf Union until the end of the year when both organisations will cease.

A huge programme of work has taken place and is continuing to ensure that the new body is ready to “go live”, as planned, in January 2021.

That work is being carried out under the direction of a Transition Board. The Board comprises four nominees of the GUI and four of the ILGU, with Tim O’Connor as the Independent Chair.

Various Sub Committees of the Transition Board were set up and cover the areas of Finance and Governance; Branding, Logo and Website; Property and Office Accommodation; Volunteering; Handicapping; Competitions and Tournaments; Models of Club Governance; Organisational Structures; and High Performance.

Timeline for Golf Ireland

February 2020
Launch of Golf Ireland logo and interim website

March 2020

Volunteer Workshop on Regional Structures & Competitions

April 2020
Guidance to clubs on Club Governance
Finalisation of administrative and competition zones
Comprehensive communication on the role, structure and election process for Regional Executives

May 2020
Advertisement for positions on Board of Golf Ireland

October 2020
Initial Golf Ireland Membership Date for clubs – 9th October 2020
Regional AGMs – election of Regional Executives

November 2020
Launch of new Golf Ireland website
Introduction of World Handicapping System
Nomination of the first Board of Golf Ireland

December 2020
Deadline for motions for the first AGM of Golf Ireland

January 2021
First AGM of Golf Ireland

It is an ambitious programme of work but the deadlines have been met all the way along and coming off the back of an exceptional year for the sport in Ireland these are exciting times.

Read More: Sport for Business Interview with Mark Kennelly

Read More: Dive Deeper into our Coverage of the Business of Golf in Ireland

Image Credit: Sportsfile

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