Great Dane Lands in Dublin

Danish and Man United legend and ‘Probably the Best Goalkeeper in the World’, Peter Schmeichel was in Dublin yesterday promoting Carlsberg’s plans to support Irish football fans travelling to Copenhagen for Saturday’s crunch FIFA 2018 World Cup Qualifier.

Carlsberg are giving travelling fans a warm Irish welcome to to the Danish capital, allowing them to experience match day ‘The Danish Way’. Carlsberg have been partners of the FAI for 20 years and are giving every Irish football fan in Copenhagen, so long as they can produce their Irish passport, a free pass to the Carlsberg Experience and, for Over 18’s, a free pint before the game.

“The Danish and Irish fans are very similar, both sets of fans show incredible support to their team,said Schmeichel.

“When we both go to major tournaments, we bring thousands of fans with us which gives the team a boost on the pitch.”

“The Irish fans always bring such colour, pride and joy with them whenever they travel and Denmark and Danish fans welcome this.”

“It is a fantastic thing for Carlsberg to support the Irish team and fans by offering them this opportunity to experience match day, The Danish Way.”

“It’s a massive opportunity for the Irish team to make it to Russia and we want to give fans the opportunity to be there every step of the way,” added Carlsberg Portfolio Marketing Manager, Alan McAleenan.

“Carlsberg is a Danish beer but has supported the Republic of Ireland football team for the past 20 years, and we are poised to give the travelling Irish fans a real taste of Danish life.”

“We are very excited about opening the doors to our home to Irish fans for the ultimate Carlsberg Experience in Copenhagen and giving others the chance to win tickets to be there through our social media channels.”

Tuesday night’s return leg is a complete sell-out at the Aviva Stadium with tickets as highly prized as those for an All Ireland Football Final.

Sport for Business brings you news and analysis from every aspect of where sport and business crossover, every day of the week.

In 2018 Sport for Business will host 20 events linking sport and business in ways that make a difference to how we all do such a great job

See what you could gain from membership in 2018.

Image Credit: Dan Sheridan Inpho

Similar Articles