Westmeath based food producer Green Farm is the new sponsor of Game On on 2FM.
Hosted by Marie Crowe, Donncha O’Callaghan and Ruby Walsh, the sports magazine currently boasts an audience of 51,000.
The show is broadcasting each weekday between 6 pm and 8 pm though during the pandemic that has been reduced to a 7 pm finish.
Sport for Business is a regular interviewee on matters surrounding the commercial world of sport.
Brokered by OMD, the new sponsorship deal will run for 12 months and includes four sponsor-credited stings per show, cross station promotional spots as well as podcast and homepage sponsorship.
“We are delighted to kick off our partnership with Game On this July, not only because we are big fans of the show, but because we feel that there is great alignment between the Game On audience and the Green Farm consumer,” said Rachel Brophy, Brand Manager at Game On.
“Since relaunching the Green Farm brand earlier this year, we have focused on communicating the natural credentials of the brand and highlighting how the Green Farm range offers a convenient solution for people to meet their protein needs with absolutely no artificial additives or preservatives.”
“The captive audience of Game On offers a perfect platform to deliver this message and we’re excited to see this partnership evolve over the comings months.”
“We are very excited Green Farm has chosen 2FM for their first ever media sponsorship and look forward to the next 12 months and all that it will bring,” added Tara Farrell, Sponsorship manager for RTÉ Radio and Audio.
“As a nation starved of live sport we’re looking forward to activating this partnership,” according to Bláithín Henehan, Senior Account Manager at OMD Ireland.