Ireland were back to winning ways at Murrayfield on Saturday and Guinness were strongly evident at the three venues that were experiencing the first taste of their activation as sponsors.
Working with Verve, the Dublin based experiential; agency they have created new bar areas in and around each of the stadia.
The Guinness surge bar is pictured above at Twickenham after yesterday’s win against Wales.
Below is the branding in the Stadio Olympico in Rome and here is one of the social media posts from the #GuinnessGreenwoodSerioes that broadcasts live to a social media audience throughout each of the games.
— Verve Live Agency (@VerveLiveAgency) February 9, 2019
It’s an impressive range of activations as you would expect from Guinness and we will be takling a look back on them in greater detail as the tournament progresses.