Guinness has teamed up with Irish International and Leinster rugby player Sene Naoupu to rally support for Ireland’s Women’s team ahead of their upcoming Six Nations Championship campaign.
The IRFU in their Women in Rugby Action Plan set out an ambition to grow participation in women’s rugby by 20 per cent by 2023.
Visibility of women’s rugby is key to reaching this goal and Guinness, as a partner of the IRFU and Official Partner to the Women’s Six Nations, will encourage pubs across the island of Ireland to screen the Women’s Six Nations fixtures, aiming to increase the focus on the women’s games for sports fans across the country.
In 2019 no fewer than six national attendance records were broken across rugby, GAA, soccer and hockey.
The 20×20 campaign also outlined earlier this year that 62 per cent of those aware of the campaign were watching more women’s sport.
This year’s upcoming Women’s Six Nations Championship is an opportunity to further increase these visibility figures with all of Ireland’s matches being broadcast live on RTÉ.
Ireland will open their campaign against Scotland at Energia Park on Sunday 2nd February at 1 pm before taking on Wales the following week at the same venue also at 1 pm.
Ireland play England on Sunday 23rd February in Doncaster before returning to Energia Park at 1 pm on International Women’s Day, Sunday 8th March to face Italy.
Their final fixture is against France in Lille on Sunday 15th March kicking off at 3:35 pm.
On International Women’s Day, Guinness will be offering 10,000 adults who are registered on the Match Pint App a complimentary pint of the black stuff. Rugby fans around the country will be invited to raise a glass and show their support for Ireland’s Women’s team as they host Italy in Energia Park at 1 pm.
Guinness will also be hosting screenings at the Guinness Open Gate Brewery for Ireland’s away games against England and France on Sunday 23rd February and Sunday 15th March respectively.
Ticketed events and open to the public details will be announced over the coming weeks.
The 2020 Championship will see the introduction of a Women’s Six Nations Player of the Championship supported by Guinness.
“Visibility plays such a key role in the growth of women’s sport,” said brand ambassador and Irish international, Sene Naopua.
“This is something all of us involved with Irish women’s rugby have experienced first-hand in recent years with increased media coverage, not only making us as players feel more supported but also having a positive impact on the numbers attending our games and indeed, playing rugby right around the country.”
“Having the games shown on TV is fantastic, and having Guinness encouraging pubs across Ireland to show the games in an effort to grow our audience can play a really key role in helping the sport continue to grow.”
Guinness, as a long-time supporter of Irish Rugby and as official sponsor to the Women’s Six Nations Championship, is delighted to show our support for the Irish Women’s Rugby Team in this way,” said Niall McKee, Head of Guinness in Europe.
“We are also very excited to support the introduction of a Women’s Six Nations Player of the Championship in 2020. We hope that this award will go some way to initiating conversation, whilst also acknowledging the stand-out performer in what will be an intriguing and exciting Women’s Six Nations Championships.”
Guinness will formally launch it’s 2020 sponsorship of the Guinness Six Nations in London later today. Read all about it on Sport for Business.