It’s a big day for Irish Rugby and Irish Sport on Saturday and Guinness have got the party started early with projections of their belief campaign appearing last night in Limerick and tonight in Dublin.
Guinness drinkers are an optimistic lot with data from the Guinness Belief campaign revealing that 51.4 per cent of fans in Ireland believe Ireland can win against the All Blacks.
Data from England shows that only 12 per cent of rugby fans across the water share that belief in an Irish win.
The more dispassionate view of bookmakers Paddy Power lies somewhere between the two with odds of 4/1 against a win in Tokyo representing a 20 per cent chance of success.
Guinness is transforming the exterior of two Irish pubs, Limerick’s 1314 and Dublin’s Toners, into a canvas that nods to Ireland’s historic wins against New Zealand, hopefully inspiring the nation to back the Irish rugby team with the belief that they can win against the reigning champions in Japan.
In case that belief needs a little externally generated optimism they are also teaming up with the MatchPint app to offer fans a free pint of Guinness from around half time in tomorrow’s game.
Fans can download the MatchPint app, select the ‘prizes’ tab in the Guinness Pint Predictor section and redeem the free pint by clicking the ‘claim’ button.
The free pint is available on the app from midday on Saturday in one of the 458 participating pubs across the Island of Ireland.
Pictured above outside Limerick’s 1314 pub are the hosts of the Guinness sponsored Joe.ie’s House of Rugby Show, Jerry Flannery and Andrew Trimble.
We think that Ireland would settle if the score in the game matched the name of the pub, so long as it was Ireland scoring the 14 points.
Image Credit Inpho.ie Bryan Keane