Guinness To Foster Match Day Confusion

If you are looking to meet up with friends at Paddy Cullen’s in Ballsbridge before Saturday’s NatWest 6 Nations match, be prepared for a little bit of confusion.

It has nothing to do with a concussion but if you think the name of the pub is different to what it was when you met up there ten days ago you’d be right.

Guinness has partnered with the well-known pub and will change its name to “Shane Williams” on matchday as a special nod to the Welsh legend as well as visiting supporters, creating a new ‘Welsh’ ‘home from home’ destination for a pre-match pint.

Guinness will also collaborate with the renowned Welsh Male Choir, Bechgyn bro Tafon, who will travel with the fans in the build-up to the game uniting them in song.

Rugby anthems including Hen Wlad Fy Nhadau and the Fields of Athenry will build the atmosphere and anticipation for Welsh and Irish fans alike as they journey towards the Aviva Stadium for the much-anticipated clash at 2.15pm.

Honours are even amongst the two countries for matches played in Ireland, the two sides having met 61 times on Irish soil with 28 wins apiece and five drawn contests.

“It’s great to see Guinness giving the Welsh fans a unique welcome and I am particularly honoured that Paddy Cullen’s will bear my name for the day of the game,” said Williams who features in Guinness advertising and also starred in AIB’s The Toughest trade two years ago swapping places with Donegal’s Michael Murphy.

“Welsh rugby fans love coming to Dublin and whilst it’s always a big game for the Welsh playing Ireland in Dublin, you know as a visitor you are guaranteed a fantastic atmosphere – whatever the result.”

“The Welsh Male Choir are a fixture at all the Welsh games, and I’m sure they’ll make the atmosphere on the walk to the stadium even more exciting.”

“Guinness is a long-standing and proud supporter of rugby,” added Guinness European Marketing Director Duncan Elliot.

“Rugby has a particular ability to unite fans of opposing teams and we want to celebrate that camaraderie between the fans, with a made of more welcome for all rugby fans.”

“We’re delighted to have Shane Williams in Dublin today to announce our plans, and to be collaborating with Paddy Cullen’s and Bechgyn bro Tafon to enhance the matchday experience for both Irish and Welsh fans.

Fans can join in and share their experience of the welcome with a difference via their social media channels ahead of the game using #GuinnessRugby #MadeofMore.

Guinness is the official beer of the NatWest 6 Nations and of Irish Rugby.

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Image Credit: Dan Sheridan, Inpho Photography

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