Eurovision Sport, the arm of the European Broadcasting Union that represents a collective of free to air national broadcasters including RTÉ, has extended its agreement with the European Union of Gymnastics (UEG) as official broadcast partner with exclusive worldwide media rights, for a further 4 years from 2021 – 2024.
The deal covers all women’s and men’s European Artistic and Rhythmic gymnastics championships during the cycle.
The UEG 2022 European Artistic Championships will also be part of the prestigious multi-sport European Championships, following a successful first edition in 2018 where EBU Members delivered record-breaking audiences for gymnastics.
The second edition of this event will be staged in Munich, Germany, featuring some of the most popular Olympic sports, between the 11th and 21st August 2022.
There are also plans for the two organisations to work closely together on developing a new digital strategy, all of which will be good news for Gymnastics Ireland and the partners it will attract with a continued high profile and major engagement at youth level.
“We’re proud to continue our partnership with UEG as the exclusive worldwide media partner,” said Beatriz Pastor y Puga, Senior Sports Rights Manager, Eurovision Sport.
“Gymnastics is a valued sport and a natural fit for our EBU Members, who guarantee the widest possible exposure for gymnastics, with particular engagement from women and youth.”
“It is an exciting time to work with UEG to continue to grow and develop European Gymnastics around the world.”
“I’m pleased to continue our long-lasting collaboration with the EBU, aiming to expand the audience of our events, not only in Europe but worldwide,” added UEG President Farid Gayibov.
“The next Olympic cycle is especially important for our continent with Paris hosting the 2024 Olympics. Through this partnership, we look to put gymnastics even more in the spotlight.”
Image Credit: Billy Stickland, Inpho.ie