Last night’s Super Bowl in Miami was a game for the ages. It will be interesting to watch later today to see if a pre-game narrative of greatness, a dramatic finale and a top-class half time show have arrested a recent decline in viewership.
It is still the most-watched broadcast in North America every year but the changing dynamic of TV watching has seen a peak of 114 million viewers on average in 2015 dip to 98 million last year.
Patrick Mahomes delivered on his promise as potentially one of the great stars of the sport. He became the youngest player to win the award as Most Valuable Player on the night and through the season and led the Kansas City Chiefs to a first win in fifty years.
When they last won the cost of advertising a thirty-second commercial on CBS was $78,000. Last night on Fox it was $5.6 million so the stakes are high across the board.
The owners of the Chiefs are the Hunt family, represented last night by Clark Hunt. His father Lamarr was one of the driving forces behind the coming together of the two Leagues fifty-four years ago and naming the Championship game as the Super Bowl.
The story goes that he was inspired to that name by watching his child play with a toy called a ‘superball’, so the story passes down through the ages.
Plenty more has changed. There was no social media back in those days. Donald trumps tweets are the stuff of legend these days but it was one he sent and then deleted that made phone smelt last night as he congratulated the Great state of Kansas on victory. The only problem, as was pointed out gleefully, is that the Chiefs actually play in Missouri across the state line.
The game lived up to expectations and the half time show featuring Jennifer Lopez and Shakira was spectacular, right up there with Lady Gaga from 2017.
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