Persil is repeating last years Sports Kits for Schools campaign with a total investment in the scheme over two years running to €250,000.
While most similar schemes, including those run by Lucozade and Supervalu, focus on local clubs in the community, this is the second major scheme in a week launched with schools in mind,
Last week Sky launched the third year of its Living for Sport programme sending athlete mentors into as many as 300 secondary schools across the country.
The Persil campaign, launched yesterday by Rob Heffernan and his wife and coach Marian, is focused on primary schools.
“As parents of four growing children, we understand how expensive, but also how rewarding, participation in sports can be,” said Heffernan.
“Ultimately, every child deserves the opportunity to fall in love with sport. Persil’s Sports Kits for Schools campaign is helping parents and schools to get kids out there and get active.”
This year, Persil has more than doubled its commitment to furthering child development, with over 65 schools across the country set to receive customised O’Neills sports kits emblazoned with the school colours and crest.
“At Persil, we hope that, through the Sports Kits for Schools campaign, we can inspire a generation of future sports stars,” said Nada Moussa of parent company Unilever.
“Persil believes that dirt is good; it is the mark of adventure and is vital to every child’s healthy, happy development.”
The promotion will be highlighted in Supervalu, Tesco and EuroSpar over the coming weeks with any purchase of a Persil product using a loyalty card from the store entitling entry to a draw to win the kit for the school of their choice.
The Heffernan’s are making the most of a short break in the training schedule for Rio with a Nissan video launched last week and news possibly today of whether the Court of Arbitration for Sport in Lausanne will confirm his upgrade to a Bronze Olympic medal following doping investigations into a number of Russian athletes.