Helping Clubs on Road to Making Sport Better

Yesterday on Sport for Business we spoke to Dennis O’Connor of 2 Into 3 about the ways in which sport could learn from the charity sector with regard to tighter regulation and a landscape that was more aware of its duties and obligations within society beyond that of providing access to sport.

Read More: Could Regulation Make Sport Better?

The reaction was strong and positive and it is an area we will touch on again this week as the fallout from events at the FAI continues to cloud the public, and legislators view of sporting governance.

Sometimes it needs to be in the smallest steps that the greatest journeys get underway.

With this in mind, we went back to Shane Kelly, Head of Sales and Marketing at Beko Ireland to explore a little more the Beko Bua scheme which is now in its third year with the clubs of Leinster GAA.

“We believe in four key areas where standards should be met. Three of those are in Health and Safety, in Child Safeguarding and in Coaching and all three of those are part of the Beko Bua mark that clubs can apply for.”

The fourth which is what has been highlighted so vividly is in financial management and the keeping of clear records. Once you get individuals into the mode of doing the right thing in certain areas though, the discipline extends through the organisation.

“I would see that in years to come if a club is going for a grant that this is like an ISO mark that will aid Government in seeing where money can safely be delivered.”

“It may be seen initially as another burden on volunteers but in many ways, this can ease their work, and concerns, through providing a clear road map on what needs to be done.”

Beko is a global sponsor of Barcelona and is taking heed of the way that things operate at one of the world’s biggest clubs so that it can provide a helping hand to clubs operating on a much smaller scale.

“Over 50 clubs have achieved the Beko Bua mark in the two years that we have run it so far and those who applied but did not quite make it, there is still a benefit in their seeing where there is a shortcoming.”

“We bring the clubs up to Croke Park on Leinster Football and Hurling Finals Days and make their presentation on the pitch and give some key volunteers a nice day out.”

“It’s a small reward for those who are putting effort into providing sport to their communities.”

“Helping them to get things right at every level is just something we can do that makes a difference.”

Join us tomorrow when we will have a third interview in this series of Making Sport Better, with Maura Quinn from the Institute of Directors off the back of her taking on a new role within the sporting environment.

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