Hockey Launches #EquallyAmazing Campaign

The European Hockey Federation has launched a new charter promoting gender equality within the sport and backing it up with what has been promised as a strong social media campaign.

The #EquallyAmazing Charter aims to ensure everyone, at every level from the boardroom to the pitch, gets access to the same opportunities, no matter gender, age, race, religion or skill level.

The 43 National Associations who make up the EHF across Europe are being called on to commit to the Charter at the EHF General Assembly in Antwerp on 16th August.

The EHF is inviting the Associations to commit to achieving a minimum of 30 per cent from each gender on their Boards. The current make up of the EHF Executive Board is eight men and four women with President Marijke Fleuren from the latter group.

Hockey Ireland is in even better shape with women making up seven of the positions on the board, including Paula Cunniffe, CEO of the Mark Pollock Trust, Sharon Hutchinson who created, Lisa Jacob and Nancy Chillingworth as an independent director.

“The European Hockey Federation is committed to upholding the highest governance principles, which for us includes supporting and leveraging the talent of all those involved in hockey,” said Fleuren launching the charter yesterday.

“Hockey is considered a role model to other sports in the area of gender balance area, and with the support of all 43 countries within the federation, we will continue to make strides towards becoming an #EquallyAmazing sport in every way.”

The EHF has already taken steps to promote gender balance with the introduction of The European Hockey Female Leadership Forum and expanding the current Euro Hockey League to include the top women’s clubs in Europe.

The launch of the Charter will be supported by a content-led campaign of the same name, #EquallyAmazing, to drive engagement and profile. The campaign features advocates from across the sport, from athletes, coaches, umpires, youth panel members through to board members who share the same values in promoting gender balance and driving change to the sport.

“I think the gender balance Charter is really important,” said Sally Munday who is moving from CEO of English Hockey to the same role at UK Sport.

“If you look across Europe, there are different national associations that are in different places with the balance of men and women. The reality is, we don’t want all women or all men – we want a combination of different genders.”

“Hopefully, the Charter will invite people to look at the way their board or organisation is structured and encourage them to diversify. What is proven globally is that balanced businesses, boards and organisations make better decisions.”


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