The 20X20 campaign is about creating a cultural shift in the public perception of girls and women in sport and seeks to change the subliminal bias in the Irish psyche that exists around girls and boys, or women and men when it comes to sport.
Launching Horse Sport Ireland’s pledge to the 20×20 campaign are high-performance athlete, Clare Abbott, (L-R) Horse Sport Ireland Marketing Manager, Sophie D’Alton, High-Performance Eventing Director, Sally Corscadden and HSI CEO, Ronan Murphy
Commenting on this announcement, Horse Sport Ireland CEO, Ronan Murphy said:
“Horse Sport Ireland are delighted to join with fellow sporting National Governing Bodies and local sports partnerships in pledging active participation and public support to the 20×20 initiative,” said Horse Sport Ireland CEO Ronan Murphy.
“Equestrian sport is one of the few sports where women and men compete equally at all levels, and supporting our female athletes and participants is critically important. Horse Sport Ireland is fully committed to this initiative and will continue to increase the profile of women involved in our sport so that subsequent generations will have female role models to emulate.”
Sport for Business CEO Rob Hartnett is on the steering group for the 20X20 Campaign which was created by Along Came a Spider and is backed by fellow sport for Business members AIG, Three and Lidl.