Under the rebranding initiative, Horse Sport Ireland has introduced a new logo, while its Facebook, Twitter and Instagram social media pages, which incorporate Team Ireland Equestrian and attract over 100,000 followers, will all now become known under the one name – Horse Sport Ireland.=
“Our new strategic plan, which was launched last August, focusses on five key strategic areas,” said Horse Sport Ireland CEO Ronan Murphy.
“Under the pillar, ‘engaging with the equestrian community and stakeholders’, our overall goal is to transform how we engage and the public perception of what we do. One of the first detailed actions we undertook was to develop a refreshed brand for Horse Sport Ireland which is consistent with our new direction.”
In addition, the Horse Sport Ireland website has been given a fresh look under the new rebranding and in the coming months is set for a full redesign with the addition of new features and an improved layout.
“Our corporate visual identity expresses the values and ambitions of our organisation, its business and its characteristics,” added murphy.
“It provides an organisation with visibility and recognisability. It symbolizes Horse Sport Ireland for our external stakeholders and contributes to our image and reputation while also helping internal stakeholders and employees identify with the organisation as a whole.”
“Horse Sport Ireland has previously been referred to as a ‘complex’ organisation working in an equally complex and sometimes ‘fractionated’ industry.”
“Our new image challenges those perceptions and instead our new strategic direction is centred on a clear and powerful message of ‘One Team’. This message covers Sport and recreation; High performance; Breeding: and Coaching, education and training.”
“Collaboration is one of our core values and we respect our colleagues, customers and industry stakeholders and recognise that we must work collaboratively to achieve our vision.”