Hurling at 30,000 Feet

Etihad Airways to Screen the GAA Hurling All Ireland Senior Championship Final LiveEtihad Airways is to show this Sunday’s All Ireland Hurling Final between Kilkenny and Tipperary live on its international network of flights.

Thousands of passengers flying all around the world will be able to enjoy every moment of the final at 30,000 feet.

This is the first time the match has ever been screened on a commercial flight.

Live

RTÉ will supply live coverage from Croke Park and it will be distributed through Etihad’s E-BOX in-flight entertainment systems, powered by Panasonic.  The match will be available on all widebody aircraft equipped with Live TV, and be available throughout all cabins.

Ten months ago Sport for Business reported on the first live broadcast of a Grand Prix through the airline’s system and we posed the question at the time…

“It will be interesting to see whether Hurling features as part of the channel mix for the 2014 Championship season. Etihad flies daily to Dublin and has been a main sponsor of the All Ireland Hurling Championship here since 2008.”

Passion

“The GAA Hurling All Ireland Senior Championship Final is one of the highlights in the Irish sporting calendar and I am sure our guests who can’t watch the match on the ground will enjoy the excitement and passion that will be on display live from Croke Park,” said Beatrice Cosgrove, Etihad Airways’ General Manager Ireland said:

“We have always taken an innovative approach to our partnership with the GAA, which has included the Senior Championship “Home For Hurling” promotion and our club competitions, “Best Club Under The Sun” and “Raise The Bar”.

“Screening the final in the skies with RTÉ is another great example of this.”

Spectacle

“Hurling is a breath taking spectacle and Etihad Airways has helped us to promote it to overseas audiences through our partnership as valued sponsors of the GAA Hurling Championship,” added GAA President Liam O’Neill.

“I was delighted to learn of this initiative which will afford people travelling around the world the opportunity to see the showcase event that is the All-Ireland hurling final.”

The strongest single theme running through the Championships this year has been the international expansion of the GAA, whether in Asia, North America or Europe.

Distribution

The launch of GAAGo, a partnership between the Association and RTÉ Digital heralded a potential new approach to the distribution of rights, one based on a shared commitment to making it work and a shared exposure if the market was not ready for it.  It’s a partnership that will be looked at in detail by other broadcasters and rights holders around the world and will be a focus of the Sport for Business Autumn Series on Digital Sport and Sponsorship in November of this year.

“RTÉ Sport has continuously been the leader in terms of providing the most comprehensive coverage and analysis of Gaelic Games,” said Paul Byrnes, Executive Editor, GAA, RTÉ Television Sport.

“We have constantly looked to grow the audience of the GAA and this ground-breaking partnership with Etihad Airways takes it to new heights, which will allow fans to watch RTÉ’s coverage of the final live from 30,000 feet in the air.”

The GAA Hurling All Ireland Senior Championship Final is the latest major sporting event screened on Etihad Airways’ live television channels.  It joins the Barclays Premier League, the Formula One World Championship, all tennis Grand Slams and all Golf Majors.

Daily Digest

Give your organisation a head start in the commercial world of Irish sport by becoming a member of Sport for Business today.  News * Analysis * Connected

sfb_roundtable_banner hpslider-1

Sport for Business delivers events that bring sport and business closer together in an effective networking environment.  Find out more about upcoming events in Funding, Youth Sport, Workplace Fitness and Digital Sport.

 

Image Credit: Sportsfile: Ray McManus

Similar Articles