Impressive New Digital Look for Guinness Six Nations

We are pleased to bring you the first look this morning at the new digital presence for the Guinness Six Nations.

With just two weeks to go until the start of the Championship, Cardiff-based digital agency Sotic has unveiled a brand new website for Six Nations Rugby.

Sotic have been working with the tournament since 2008 and the launch of the new website comes on the back of 6 Nations’ announcing Guinness as their new title sponsor in a six-year deal.

The new responsive website is both fast and feature-rich and is built on a version of WordPress CMS, similar to that which we use at Sport for Business.

Fans and supporters can access news, match, player and team performance stats across any of their devices with information on the Women’s and Under 20 Championships also easily accessible.

Crucial information about kick off times and broadcasting is available based on the specific location of the user, and newly designed pages for each team will provide match, venue, city and historical information for visitors.

The new site launch compliments work Sotic carried out ahead of last year’s Championship to improve the match hub on the website which can see in excess of 30,000 unique users per minute during matches.

Behind-the-scenes the site is hosted on a secure and robust platform in conjunction with Amazon Web Services (AWS) to ensure that it can cope with huge traffic peaks.

“We are thrilled to complete the work we began on the Six Nations Rugby website last year and provide a fresh look and a greatly enhanced user experience on the Six Nations’ digital platform ahead of the 2019 Championship,” said Sotic Commercial Director speaking to us last night.

“The opportunity to work closely with such a prestigious sporting tournament is truly an honour and we’re pleased to continue our long relationship with Six Nations Rugby.”

“We’re well aware of the attention focused on the Six Nations website during the tournament, regularly in excess of 30,000 unique users each minute during matches, and are confident that we have developed a digital platform that will exceed Six Nations Rugby’s objectives around strengthening their online proposition.”

“We are delighted to have a new look website for the 2019 Championship,” added Six Nations Rugby Digital Manager Shane Whelan.

“We have worked with Sotic for the past 10 years and have enjoyed a great partnership. They have managed to deal with the short lead-in time and overall the process has been very smooth throughout. We look forward to the website breaking new records this coming Championship.”

The Championship Launch will take place next week and we will bring you all the news views and analysis throughout.



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