Innovation in Launch of New Munster Jersey

The Lions may be on their way back home but the domestic rugby season is just around the corner and Adidas and Munster Rugby struck while the sport is in the headlines by unveiling their new alternate jersey which while called dark grey is hardly a million miles from the All Black jersey that adidas have revelled in over the past six weeks.

Their was a good twist to the unveiling of the new jersey which was undertaken through ten Munster fans that applied to be part of the launch using their individual skills.

They were picked from over 800 Munster supporters who applied to get involved with the launch across a range of creative backgrounds including comic illustrators, tattoo artists, online community managers and rugby influencers.

The selected group have shared their experience over the past 24 hours across the different social platforms using #NextIsEverything to collate their work.

The 10 fans were gathered together to receive expert guidance from Life Style Sports and adidas’ award winning creative digital teams. Each fan worked with the specialists to create a unique and totally personal way of revealing the new kit.

“There is a new breed of Munster supporter rising to prominence and as the official and exclusive retail partner to Munster Rugby, Life Style Sports, is adapting to this shift in supporter base and handed joint responsibility to unveil the jersey over to Munster supporters,” said Debbie Byrne, Marketing Director of Life Style Sports.

“We were blown away with the level of entries and creativity of ideas to launch the new alternate jersey. But it doesn’t stop there, throughout the season our Rugby Creators will get unique behind the scenes access to the team and will bring news stories to the wider fan base, told with creativity and flair.”

“We’re excited to partner with adidas & Munster Rugby, pushing the boundaries to bring fans news stories, content and video that’s unique and truly creative”.

“Munster Rugby are excited to be taking such an innovative step in launching our alternate jersey this year,” added Munster Rugby Head of Commercial and Marketing Enda Lynch.

“In working closely with adidas and Life Style Sports, we constantly look to create a more relevant connection between the supporter and the team and today is no exception.”

“We look forward to working with the winning social creators throughout the season.”

Sport for Business works with over 220 of Ireland’s leading organisations in sport and business.  We regularly feature in depth looks at how members like Leinster, Munster, Ulster and Connacht Rugby, Lifestyle Sports, Vodafone and most of Ireland’s leading sporting organisations bring the relationship between sport and business to life. Here is a look at what we do…


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