Investec’s relationship with hockey coincided with a hugely positive decade for the women’s game with victory on home soil at the 2015 European Championship and a Rio gold medal triumph in 2016.
The game reached new audiences with the development of the Investec London Cup and the staging of major global events, notably the 2018 Women’s Hockey World Cup, which gave rise to the tremendous impact that the Irish team has had on our collective sporting consciousness.
The period of the sponsorship also saw a healthy increase in women and girls playing hockey, the latter having grown by 90% since 2012, and significant increases in hockey’s fan-base with record crowds watching the FIH Hockey Pro League at The Twickenham Stoop in June 2019.
“It has been a huge honour for Investec to be involved with such an incredible group of women at the elite level who are inspiring the next generation of hockey stars,” said Jennifer Whiteford, Head of Brand at Investec.
“The game and players have allowed us to deepen our relationships with our audiences and strengthened our brand.”
“We will look back on our relationship with great pride,” added Jon Cockcroft, Commercial Director of England Hockey.
“Across all metrics the partnership has delivered for both Investec and hockey, and we have enjoyed so many great moments on and off the pitch. As we navigate through these difficult times, the importance of sport in terms of personal identity and social cohesion has been striking.”
“We look forward to hockey resuming, the Tokyo Olympics in 2021 and exploring future sponsorship opportunities with like-minded brands.”
The partnership was due to run to August which was due to be the end of the Olympic cycle. Giving early notice gives more time to see what potential replacement partners might be out there, though at a time of such uncertainty it will send a shiver through many sporting bodies.