Ireland Strengthens Hand at EBU

Declan McBennett, RTÉ’s Head of Sport has been elected to the Sports Committee of the European Broadcasting Union.

It has been a stronger year for public service broadcasting with so much of the FIFA World Cup broadcast Free to air across Europe and the success of the combined European Championships across seven different sports largely down to the extensive coverage given by the same channels.

Ireland has a strong presence within the EBU with RTÉ Director General Noel Curran having served as Director General of the organisation since May 2017 and former RTÉ and eir Head of Sport and Television Glen Killane being appointed Deputy Director of Sport.

Killane has been charged with developing a new sports strategy which will focus on collective strengthening of rights for the stations which still command the largest audiences.

The battle for sport between the widest access which inspires participation and boosts sponsorship versus the quicker hit of large fixed payments for broadcast rights is one of the biggest facing the overall approach of sports rights holders.

 

 

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