Ireland to Fore in Euro Sponsorship

The Irish sponsorship sector has a remarkably strong record in the European Sponsorship Awards and the shortlist of campaigns and practitioners published this week ahead of the Final Awards in February 2019 suggest we are in line for more.

The most prestigious award in European Sponsorship has taken up residence in Ireland in recent years and is currently held by Electric Ireland for their inspiring ‘Darkness Into Light’ Partnership with Pieta House.

The Sponsorship of the Year is drawn from the eight individual category winners of which Ireland won three in 2018 with Electric Ireland joined by Vodafone who won the Arts and Culture Sponsorship of the Year for the Vodafone Comedy Festival and doubled down by winning the Large Sports Sponsorship of the Year with the partnership with the Irish Rugby #TeamofUs.

This was the second year in a row that Ireland won the main prize with Lidl and Ladies Gaelic Football winning in 2017, and before that the GAA, Liberty Insurance and AIB among the many to play a starring role.

In 2019 we will go to the awards to cheer on no fewer than 17 campaigns driven within Ireland. That’s around 15 per cent of the total nominations and they are spread across ten companies, eight of whom we are proud to count as members of the Sport for Business community.

The roll call of honour for Irish companies is led again by Electric Ireland who have been nominated for the Game Changers sponsorship with the Northern Irish FA in the Sports and Community areas; for Darkness Into Light in the CSR and Mass Participation Categories; and for the GAA Minor Championships in the Best Use of PR list.

Vodafone comes next with nominations for Arts and Culture with ‘Ireland’s Funniest Fecker’ and in Sport with Irish Rugby in the Large Sports Sponsorship category as well for use of Talent and use of Hospitality.

AIB’s #TheToughest has been shortlisted in the Game Changer category as well as for best use of Branded Content.

Aldi are up for best Community Sponsorship and best Mid Price Sports Sponsorship through Aldi Play Rugby.

Lidl are back again with a shortlisting for Best Use of Digital Channels alongside the Ladies Gaelic Football Association.

Littlewoods will be travelling to the Finals night for the first time having picked up a nod in the Newcomer category for their Style of Play Campaign.

Energia Make up our 50 per cent representation in the best Community Sponsorship Category.

Heineken‘s Rugby Club is shortlisted in the Media Sponsorship category.

The final two Irish representatives go head to head for the award as Best Agency in a Single Country with reigning Champions Teneo Ireland joined in the battle for brands hearts and minds this year by Core Sponsorship.

It is a remarkable line up of talented work from across the range of business involved in sponsorship and we raise our hat to each and every one of those to have gained such recognition.

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