Ireland’s New Role in eGaming Europe

eSport steps up another gear in Europe today with the official launch of the inaugural ‘eFootball League’.

There is a strong Irish involvement not only with the participation of four teams from both sides of the border but also in the administration of the league which will be undertaken by Global eLeagues, run by former IFA Marketing Director Geoff Wilson and Sportego Founder Trevor Keane.

They were responsible for the successful launch and management of the ‘Celtic eSports League’ in 2017.

Today’s expansion towards a European League and the addition of leading clubs including Manchester City and Roma represents a significant step forward for the team and one that is backed by extensive support.

The league will be broadcast exclusively by Goal on Facebook, Twitter YouTube and Twitch. In 2017 Goal was named the most shared publisher on social media, with a social following in excess of 70m.

The tournament will feature a prize pool of $10,000 and will involve teams from England, Scotland, Wales, Ireland, Italy, Holland, Switzerland, Spain, Belgium, Germany and Northern Ireland facing off against each other on FIFA 18 (Ultimate Team format).

The league matches the top gamers from across Europe with professional football clubs and organisations in a Champions League style tournament in two divisions: Xbox and PS4.

The winners of each division will face off in a grand final which will be held live at a football ground in May 2018.

“Over the past couple of years we’ve noticed the increasing interest in eSports from our fans,” said Sam Brown, Goal’s head of English language.

“For some, FIFA 18 is the main way they interact with football and we’re continuingly looking into how we can provide them with the best FIFA content, whether that’s news or the streaming of games.”

“This is why we’ve decided to work with the eFootball League, as it will allow us to showcase some of the best FIFA players and teams in the world, introducing them to new audiences and providing a new home for existing eSport fans.”

“We are delighted to have Goal on board for the inaugural league competition,” added Geoff Wilson of Global eLeagues.

“Goal brings a wealth of experience as well as a huge platform to promote the league and the skills of the players during the tournament.”

“eSports is growing at a phenomenal rate worldwide and the clubs involved are demonstrating an innovative approach to growing the brand of their clubs online.”

“The eFootball League is an exciting new concept and we hope to attract new fans for not only the league but all the clubs involved.”

Fans can follow all the matches at and keep up-to-date will all the latest developments on twitter @global_eLeagues

In December Three moved strongly into the world of gaming sponsorship with the announcement that it is backing a new Irish esports tournament, the Three Ireland EStars League.

This will involve a series of events at nationwide locations using the League of Legends video game.

The partnership will culminate with Ireland’s first ever major esports tournament, which will take place in the 3Arena on Sunday, 13th May 2018.

Speaking at the time Three Ireland Sponsorship Manager told us “With this partnership, we are further enhancing our offering to customers in the gaming community, having recently announced the first smartphone from gaming giant Razer which is available exclusively on the Three network.”

Sport for Business will hold a Members Round Table on the growth of eGaming and the opportunities for partnership in April 2018.  Contact us today if this would be of interest to you.

Image Credit: Ramsay Cardy Sportsfile

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