Irish Belief Rising with Sexton

The selection of Jonathan Sexton as Ireland Captain for tomorrow’s game against Russia appears to be a popular one with twice as many players believing him to be Ireland’s strongest player as the man he has temporarily replaced, Rory Best.

That was the outcome of research backed by Guinness befire the team departed for Japan as part of it’s position as the ‘Official Sponsor of Belief’.

In that role as well it is conducting social media research through Instagram polls and then feeding that research into live billboards at locations around the country, understood to be an advertising first.

It could be that we are a nation of incredible optimists or that the campaign is reaching only the staunchest of fans through social as the number of those who believe Ireland can win the Rugby World Cup is now at a high point of 75 per cent.

Perhaps the defeat against Japan is being seen by fans as a sting that will only push the team on.

There was a danger that we were getting ahead of ourselves by imagining a Quarter Final against South Afroca after the first win over Scotland but that would still be the preferred option. The initial research from Guinness suggested that five times as many fans believed New Zealand to be the biggest threat to Irish hiopes than was the case with South Africa.

The latest video in the Belief series is released this morning and can be seen below. In it O’Driscoll talks of maintaining belief in yourself as a powerful motivator in this case to come back from injury.

Guinness is offering 100 of Ireland’s biggest believers the chance to win a visit to the Guinness Open Gate Brewery where they can enjoy a complimentary tasting of the limited-edition Guinness Japanese Brew Series – Yuzu Amber Ale, Ginger & Wasabi Stout, and the non-alcoholic, Stout of The Rising Sun.

To show they’re Ireland’s biggest believer, people can get involved and show their belief on social @GuinnessIreland and through the Belief-O-Meter on Instagram Polls @Guinness. #IrelandBelieves.


We are proud to have Guinness as members of the Sport for Business community of sporting, business and societal leaders. Email us today if you would like to know more about joining them and be part of Ireland’s leading network linking sport and business.


Image Credit: Ryan Byrne,

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