Irish on Top in ESA Award Nominations

The Irish Sponsorship Industry was celebrating yesterday with a stunning haul of shortlisted nominations for the prestigious European Sponsorship Awards.

We were delighted to see so many Sport for Business members listed among those who are now in the running to be hailed as the best of Europe early next year.

Throughout the month of December, we will feature some of those who have been given the nod as part of a celebration of everything that is great about the Irish sponsorship sector.

In the meantime though here is the shortlist with our incredible 43 Irish nominations highlighted in green.

2020 #ESAawards Shortlist Sector-focused awards

Arts and Culture Sponsorship

– An Post Irish Book Awards
– Cunard and English National Ballet Dance the Atlantic
– Scottish Ballet and Loganair: A High Flying Partnership
– SEACHTAIN NA GAEILGE LE ENERGIA
– Virgin Media Dublin International Film Festival

Community Sponsorship

– Aviva Ireland – Aviva Soccer Sisters
– Darkness into Light proudly supported by Electric Ireland
– Electric Ireland Game Changers
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia
– The Visa Great British High Street Spend & Win Competition – part of the Great British High Street Awards 2019

Gaming Sponsorship

– DHL & ESL One – The Rise of EffiBOT
– Gamers have it better with Play #GamersGonnaPlay

Mass Participation Sponsorship

– Darkness into Light proudly supported by Electric Ireland
– Dixons Carphone Race to the Stones 2019
– I Am Team GB – Nation’s Biggest Sports Day Presented by Toyota

Media Sponsorship

– Pearl & Dean Premieres with P&G
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
– tombola arcade sponsors I’m a Celebrity

Music Sponsorship

– Carlsberg Danish Quarter x Live Nation UK Music Festival Programme
– ibis MUSIC

Purpose-led Sponsorship (cause)

– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– Darkness into Light proudly supported by Electric Ireland
– Gillette – Changing the face of men’s health with Movember
– Plogger – The app for sustainability and good health
– Rabobank presents: Brasserie2050
– Smirnoff x Live Nation UK Festival Partnership Programme
– Stanley Black & Decker

Purpose-led Sponsorship (sport)

– 20×20: AIG, Investec, KPMG, Lidl & Three – by Along Came A Spider and presented by The Federation of Irish Sport
– AIG’s #EffortIsEqual Campaign
– Electric Ireland Game Changers
– Powering Arsenal FC and Octopus Energy to score joint sustainability goals through a purpose-led partnership
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia

Sport Sponsorship < €400k

– DHL 50 Fastest

– Electric Ireland Game Changers

– Leinster Rugby and Energia

– Lucozade Sport x The FA: #ThreeLionesses

Sport Sponsorship €400k – €1M

– Boots brings glory to women’s football

– Electric Ireland GAA Sponsorship Portfolio

– Paddy Power – Save Our Shirt

– Vitality Roses Partnership Sport

Sport Sponsorship €1M – €5M

– AIB Backing Club & County #TheToughest

– Indeed x Eintracht Frankfurt

– Marriott Bonvoy and Manchester United

– Mars #SupportHer

– MÜLLER SPONSORS BRITISH ATHLETICS & ATHLETICS IRELAND

– Vodafone Team Of Us – Everyone In

Sport Sponsorship > €5M sponsored by POWA index

– Cadbury and The Premier League
– Guinness Six Nations 2019
– HSBC partnership with the World Rugby Sevens Series
– OPPO: Be a Shotmaker
– Rwanda Development Board and Arsenal Partnership

Best Employee Engagement

– AIA Championship
– Gjensidige Games
– HEINEKEN Race to the Tower 2019
– MÜLLER – Happier, Healthier, Müller

Best Newcomer (global)

– Guinness Six Nations 2019
– Marriott Bonvoy and Manchester United
– OPPO: Be a Shotmaker
– PayPal and The FA
– The UEFA Europa League Trophy Tour driven by Kia

Best Newcomer (UK & Ireland)

– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– An Post Irish Book Awards
– Boots brings glory to women’s football
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media

Best Use of Branded Content

– Etihad Airways Freestyle World Tour
– Nationwide Building Society #TogetherAgainstHate
– PayPal and The FA
– Pearl & Dean Premieres with P&G
– Right Guard – You can’t handle the truth

Best Use of Digital Channels

– Dixons Carphone Step to the Stones 2019
– Electric Ireland GAA Higher Education Championships

Best Use of Hospitality

– Expedia Group – Destination:Football
– Vodafone Everyone In

Best Use of Insights

– Boots brings glory to women’s football
– ENERGIA AIL
– Jaguar Racing – Balancing Actionable Insights to Meet Business Objectives as Both a Sponsor & Rights Holder

Best Use of PR

– AIB Backing Club & County #TheToughest
– November pain for the All Blacks in Dublin but not for their sponsor AIG
– Paddy Power – Save Our Shirt
– Romario | Energiedirect.nl
– Vodafone ‘Ireland’s Ball’

Best Use of Social Media

– AIB Backing Club & County #TheToughest
– Littlewoods Ireland #StyleOfPlay – Building Brand Love to Build the Bottom Line

Best Use of Sponsorship across Multiple Markets

– Hyundai N – Official Safety Car of WorldSBK
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving

Best Use of Talent

– Cadbury FC Ambassador Programme
– Guinness Rugby, BOD & Tana: Kicking Speargate into Touch
– Littlewoods Ireland Style Of Play
– MÜLLER X MÜLLER ATHLETIC SQUAD
– Turn The O2 into The O3
– Wix, Manchester City and COPA90 – Pep Talks

Game Changer (non-sport)

– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– DHL & ESL One – The Rise of EffiBOT
– EE and BAFTA – The World’s First 5G Powered AI Stylist.
– Rabobank presents: Brasserie2050
– Virgin Media Dublin International Film Festival

Game Changer (sport)

– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– 120 Messages from 120 fans for the 120th Jubilee
– Guinness – Union Cup Dublin
– OPPO: Be a Shotmaker
– Paddy Power – Save Our Shirt
– Vodafone Team Of Us – Everyone In

Agency of the Year (Pan-Europe)

– AEG Global Partnerships
– Bright Partnerships
– Nielsen Sports
– Octagon
– WeAreFearless.

Agency of the Year (Single Nation)

– Core Sponsorship
– MKTG
– VERVE THE LIVE AGENCY

Rights Holder of the Year

– AEG – All Points East
– Arsenal Football Club
– Live Nation – Power of Live

 

 

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