Irish Sport on Social Media @ Twitter

We had a great morning yesterday taking over the offices of Twitter in Dublin for the first Sport for Business Irish Sport on Social Media event.

A packed room came together to hear nine key learnings from our friend and partner Stephen O’Leary of Olytico on how to make the most of sports undoubted engagement with fans across social media, and from two great panel discussions featuring those who are doing great work in this area.

Rob Hartnett teed up the session by referencing the fact that Children who had done their Leaving Certificate this year had started their school careers at a time before Facebook, Twitter, Instagram, YouTube and Smartphones had even been invented.

The dramatic way they have changed our lives in general and the way sport is followed and consumed provided the fuel for a morning that was high on energy and left everyone feeling that it was two hours out of their busy lives well spent.

A quick survey of the 120 people who were there gave us an 87% satisfaction rating so well done to all those who contributed their wisdom and insight.

We will upload the presentation that Stephen gave to the Sport for Business site over the weekend and we will also have a cool piece of video content which was shot by our friends at SportsJoe through the morning.


Have a look back at the wealth of Social media Content that was created using the event hashtag.

0935 The State of the Social Nation

We will be uploading Stephen’s presentation here over the weekend.

1010 The Players

Ireland’s sporting organisations that are leading the way including Lisa Hayden from the GAA, Jess Mondragon from Gymnastics Ireland and Marcus Ó Buachalla from Leinster Rugby.

Join us through next week when we will be updating some of the best moments from what was discussed.

1040 The Supporters

The brands that are to the fore in activating on social including Rob O’Leary from AIB, Micheál Nagle from Paddy Power and Niamh Maher from Sports Joe and the PlayXPlay Show.

They covered a wealth of material from the way in which AIB communicates at local level through the Club Championship to the fact as Micheál Nagle said that “If you don’t go over the edge on occasion, how are you going to know where the edge is.”


Among the organisations who were represented in the room are RTÉ, Mazars, Aviva, Sport Endorse, William Fry, Liberty Insurance, Ogilvy, AIG, Galway Races, Athlone Institute of Technology, Six Nations Rugby, Dentsu Aegis,, College Football Classic, Mark Pollock Trust, Laya Healthcare, Easy Payments Plus, Triathlon Ireland, Gaelic Players Association, Cricket Ireland, Sure Skills, Pundit Arena, Fifty Three Six, The Reputations Agency, Munster Rugby, Leinster Hockey, Monkstown Hockey, Legacy Communications, Leinster GAA, Leopardstown Racecourse, The GAA, Beko, Rowing Ireland, Red Bull, Connacht Rugby, Carat, Olytico, Core, Sport for Business, Bord Gáis Energy, The Institute of Directors, Epic Management, AIB, Bank of Ireland, Leinster Rugby, Sport Ireland, Diageo, 2Into3, Ripple Marketing, Vizeum, Nemeton, TriTalkingSport, DMC Communications, Teneo, Richmond Marketing, Energia, Heineken, The Brand Fans, Horse Racing Ireland, Dublin GAA, Irish Greyhound Board, Life Style Sports, Pinergy, Irish Biltong, Navy Blue, Line Up SME, Hockey Ireland, Maximum Media,, Sports Joe, Twitter and more.

We love bringing the Sport for Business Community together and you can check out below some of the ways we will be doing so over the coming weeks and months.



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