Irish Sport Social Media Report September 2018

We are pleased to announce this morning that Olytico have joined forces with Sport for Business to provide monthly insights and monitoring of the social media world of Irish Sport.

We wish to thank Sportego for the work we have done together over the past few years and look forward to working together with them on future projects.

Our first month of analysis with Olytico was September, and over the coming months, as we build on this data set, we will look to benchmark the performance of the organisations, and track the changes over time.

In September, the 21 organisations analysed as part of this research, all members of Sport for Business, published over 5,000 Social Media posts across the three platforms of Facebook, Twitter and Instagram.

These posts generated over 750,000 engagements in the form of likes, shares, comments and retweets.

Twitter was the most active platform, with over 67% of all content published on the network, followed by 26% on Facebook and 8% on Instagram.

However, the 442 posts on Instagram had the biggest impact in terms of engagement, with over 500,000 likes and comments generated – representing 67% of the total engagement across all three platforms.

In the series of infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged and the most engaging content.

It’s important to note that this analysis is based on publicly available data. It doesn’t include any analysis or insight on paid or promoted content.

September Highlights on Facebook

A post on September 12th from Irish Rugby, celebrating the induction of Ronan O’Gara into the World Rugby Hall of Fame was the most engaged with post on Facebook, with over 6,000 likes, comments and shares.

A competition on the Golfing Union of Ireland Facebook page – in partnership with Titleist – to celebrate the Ryder Cup generated the highest volume of video views, over 273,000.

September Highlights on Instagram

On Instagram, Ladies Gaelic Football were the most active account, with 75 posts during the month, contributing to their rank of fourth in terms of total engagements.

The FAI led the way, with over 175,000 likes and comments across their 36 posts in September.

September Highlights on Twitter

A Tweet from the FAI remembering Liam Miller on the day of the Tribute match in Cork was liked over 3,200 times on Twitter – the most liked tweet published by the 21 organisations in September.

The video Phenomenal Woman by Ciara Ní É resulted in the most shared tweet, generating 620 retweets for Ladies Football, and 115,000 video views.


From November we will publish this Social Media Report on the second Monday of each month. We look forward to highlighting the best activity in this crucial area of engagement and playing a part in helping to raise standards across the whole sector.

If you would like to be part of the Sport for Business community and be added to the list email us today and let’s see what is possible.

If you would like more detailed analysis of your social media activity visit or contact

Similar Articles