John West has announced the renewal of its sponsorship of the national U14 Gaelic Games Féile competition for another four years through to 2022.
It is the latest in a month of renewals to date for the GAA with Bord Gáis Energy making a similar long term commitment earlier this month.
The John West Féile competitions are national festivals for Gaelic Football, Ladies Gaelic Football, Handball, Hurling, Camogie and Rounders played at Under 14 level.
Each county runs its own competition which is one of the highlights for underage players within their GAA life.
This is the fourth year that John West will sponsor the underage tournament at national level, the biggest competition of its kind in Ireland.
“We are delighted to extend our partnership with Féile until 2022.,” said John West Country Manager Peter Rooney.
“The Féile is a unique series of events which hold a special place in our hearts. The competitions highlight the importance of sport in children’s lives, which is something John West is truly passionate about, and it also allows us to educate on the importance of protein in children’s’ diets.”
“Féile is one of the most significant and successful initiatives in the history of the GAA,” added GAA President John Horan.
“It plays a hugely important role in the massive work which takes place within underage coaching and development every year.”
“Last year there were 696 teams playing 1,507 games at the various John West Féile finals events in football, hurling, Ladies football and camogie. In addition, more than 80 teams contested Féile finals across Handball and Rounders.
“The ethos and tradition around Féile where teams travel to take part and stay with host clubs is unique to this competition. It adds to the sense of occasion and many great friendships and club links for life get made this way as young people celebrate our games and showcase their skills.”
“I am delighted that a partner of the calibre of John West recognises the value of this work in developing young people. I thank them and all involved in preparing and hosting and organising and look forward to another great Féile summer.”