The GAA Kellogg’s Cúl Camps were formally launched at Croke Park this week and will take place across well over 1,000 gatherings through the summer.
The success of the initiative appears to have no boundaries with last year seeing a record 153,858 children aged between 6 and 13 taking part at 1,234 camps.
One in every four children across the country now attend the camps and even that is just the tip of the iceberg with most larger clubs running complementary camps of their own through July and early August.
The Kellogg’s Cúl Camp in my own GAA Club sold out weeks ago but another four weeks of action are planned to raise funds and to give an opportunity for young aduly=t players to get experience in coaching and give something back at the same time.
With the Bank of Ireland Rugby Camps and the Aviva Soccer Sisters Camps also launching recently and immediately drawing huge interest, the appetite for sporting activity through the summer is at an all-time high.
It’s great for the kids and the clubs and also for the sponsors who get to activate in a real feel-good setting and win hearts as well as minds for their product offering.
The t=shirts and backpacks will be ubiquitous in every corner of every county as the sun hopefully shines down.
Kellogg’s will also be promoting their involvement through on-pack promotions from this month with an opportunity for participants to win €5,000 worth of training gear for their clubs.