Kilkenny Sell Naming Rights to Nowlan Park

The Black and Amber colours of Kilkenny are rare in sport but bear a similarity to those of the Pittsburgh Steelers and a new ten year sponsorship deal for the County’s GAA Board will see another shared element.

Nowlan Park is to be renamed UPMC Nowlan Park after a deal was reached which brigs the healthcare provider with a strong base in the South East into the Kilkenny family of sponsors.

UPMC is an international, not-for-profit healthcare provider and insurer, affiliated with the University of Pittsburgh in Pennsylvania.

It operates more than 40 hospitals, as well as 700 doctors’ offices and outpatient sites, and is delivering its global expertise to those living in Ireland, Italy, China and Kazakhstan.

The Irish base is at the UPMC Whitfield Hospital in Waterford and the company has been involved in sport here before through sponsorship of a GAA Concussion seminar a few years back.

“UPMC has a history of working with leading sporting organisations to support excellence on and off the pitch, said David Beirne, chief executive officer at UPMC Whitfield Hospital in Waterford and senior vice president, UPMC International.

“In the U.S., we’ve been partnering with both the Pittsburgh Steelers and Pittsburgh Penguins for many years and are excited about extending this spirit of partnership to Kilkenny GAA.”

“Through our sponsorship of UPMC Nowlan Park, we look forward to supporting the GAA and Gaelic games in Kilkenny and the South East in the years ahead, from top inter county players to the grass roots club level.”

“Our mission is to serve our community by providing outstanding patient care and to shape tomorrow’s health system through clinical and technological innovation, research, and education.”

“We look forward to collaborating with Kilkenny GAA on many different initiatives across health and wellness, player welfare and education.”

“The partnership will enormously benefit GAA players in Kilkenny across all age grades, including development squads with the provision of the most modern technology and training systems available,” added Chairperson of Kilkenny GAA, Jimmy Walsh.

“We are delighted to welcome UPMC to Nowlan Park and look forward to working with them in the years ahead.”

“Our partnership is an excellent fit for Kilkenny GAA. Health and wellness are an integral part of UPMC’s mission, as they are of key importance to Kilkenny GAA.”

“This alliance will help to enhance and develop facilities in Nowlan Park into the future. Thanks to UPMC’s sponsorship, we will be able to invest in the betterment of the association in County Kilkenny, providing a higher class of facilities and maintaining them to a proper standard at the stadium, something that every club in the county and beyond will benefit from.”


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