Ladies Football Seeking Commercial Manager

The Ladies Gaelic Football Association are looking for a Commercial and Communications Manager to enhance the media coverage and partnership potential of the sport in the coming years.

The role will be highly sought after following the success of recent years in terms of sponsorship through Lidl in particular, media through the innovation of TG4 in bringing the sport to ever wider audiences and in the momentum behind the Women’s place in sport in an overall sense.

The new position will have a direct reporting line to CEO Helen O’Rourke and will have four key areas of responsibility.

Public Relations

The role will be to develop and deliver PR strategies at national and provincial level; to deliver information days and training programmes so that others in the sport can tell its story in the best way possible and to create and manage content across all social media.


Maintaining and developing contacts with key national media and delivering a service which makes it easy for them to cover the sport will be an important part of the new position. Media launches around key stages of the season and ensuring ongoing coverage of the games, the teams, the programmes and the players within Ladies Football will all be part of the mix.

Website and Online Content

Social Media will be a core function of the job, helping to amplify the coverage that the sport receives through its owned channels on social and through the development of new online channels.


The fourth element of the role, in number if not importance will be to manage the relationships between key stakeholders and existing as well as potential commercial partners.

In terms of participation and high profile Ladies Football is number one across Ireland for young girls coming to sport.

With Camogie also rising, Rugby coming off the back of a successful World Cup in terms of promotion and soccer making huge strides nationally and internationally in terms of the Women’s game, there will be plenty of challenges to meet in terms of maintaining that position and it looks like a job that would be of real appeal to many working within the world of sports marketing and indeed across the Sport for Business community.

Full details of the position and the application form you will need to submit by 4 pm on Friday January 8th can be found here and we look forward to working with the succesful candidate when they take up their position at some point after this year’s All Ireland Finals on September 24th.

We would also like to pay tribute to Derek Kinnevey who has filled this role over the past number of years and who is moving on now to an area which we hope will not be too far removed from the commercial world of sport.

The Ladies Gaelic Football Association, Lidl and TG4 are among more than 200 active members of the Sport for Business community.  

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