The Ladies Gaelic Football Association have today announced O.R.S as their Official Hydration Partner.
ORS stands for Oral Rehydration Salts but lest you think that is a little unimaginative in terms of brand naming, bear in mind that Mi-Wadi came from the first three pairs of letters from Mineral Water Distributors, the name of a company founded ninety years ago to do just that.
The new partnership will see the O.R.S brand featured at the TG4 All Ireland Finals on Sunday, September 24th and their Hydration tablets will be made available to all Ladies Football adult inter-county players.
O.R.S is new to Gaelic Games but it has an enviable list of teams that use it including Tottenham Hotspur and Burnley GC in the Premier League, as well as Saracens Rugby and Yorkshire Cricket Club.
This new partnership sees the first venture into official sports partnerships in the Irish market for the brand.
“We are delighted to welcome O.R.S to join our list of official partners,” said LGFA CEO, Helen O’Rourke.
“This is an exciting time for Ladies Football as we continue to grow both on and off the field and attracting partners like O.R.S is further evidence of that.”
“We look for partnerships that deliver value to our players and many of them already use their products so this partnership makes total sense for us. We look forward to working with O.R.S for the next two years.”
“This partnership will allow us to work closely together over the next couple of years and align our objectives in aiding player performance and welfare,” added Olivia O’Reilly, Communications and Marketing Manager with O.R.S.
“The LGFA has experienced a huge surge in popularity and growth over the past few years, deservedly so, and we are proud to say that we will be involved in its continued development.”
The Ladies Gaelic Football Association is among the more than 220 organisations that play an active part of the Sport for Business community.