Muirne Laffan has announced she is stepping down from her position as Chief Digital Officer at RTÉ.
During her time with the broadcaster she has been a driving force and real advocate for the GAAGo partnership that RTÉ has built with the GAA.
Speaking last month at the Sport for Business Unleashing Content event Laffan said that “The creation of GAAGo in partnership with the GAA was a great example of rights holder and broadcaster not acting as two but really coming together as one to create something that was of value now and long into the future.”
Laffan has held this senior role in RTÉ since 2015 having joined the organisation in 2001 after a spell working in advertising in New York.
She has served as a member of the RTÉ Executive Board and has been responsible for the growth of the RTÉ Player and RTÉ News Now App in addition to her work on GAAGo.
Speaking to the Irish Times yesterday she said that “RTÉ is on a journey of transformation and is now on the cusp of integrating digital activities into all content and production pillars.”
“It is the right time to do this, and also the right time for me to explore new opportunities and to bring my knowledge and experience to other businesses. I believe that with Ireland ever more a key player in the global digital ecosystem, the time is now.”
Laffan has consistently featured in the Sport for Business list of 50 Most Influential Women in Irish Sport and we hope that the new opportunities will keep some connection to the world she has been a key player in over the last number of years.
Regardless of where the road goes next we wish her the very best of luck and we thank her for being a good friend.
Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.