Learning the Art of Selling Partnerships

Sport for Business is partnering with the European Sponsorship Association to promote a valuable course in the practice of selling your sponsorship assets.

It will be of greatest value to those in sport who are looking to upskill and get themselves in the best possible position to attract commercial partners on the resumption of sporting activity.

The ESA Sponsorship Sales Certificate is a practical, highly-interactive course that has been developed to support the needs of those involved in sales and sponsorship.

A modular framework, delivered over four sessions, takes attendees on a structured journey that enables them to develop the key skills required to practise effective sponsorship sales.

The course culminates in a formal written and practical assessment that tests skills learned across the course, with the certificate accrediting practitioners that demonstrate best-practice sales techniques.

It serves as an industry benchmark of proficiency in sponsorship and partnership development and delivery.

Another benefit is the ability to meet others from Britain and around the world who will be on the course.

If there is sufficient interest from the Irish sector from those who click Sport for Business as the source of their hearing about the course, we will host a couple of special gatherings among us to discuss how the course is going.

The next course kicks off on Monday, June 8th and the closing date for application is Friday, June 5th.

Here we meet with Course Director Cat Hawkins of Think Sponsorship to learn a little more about why the course can be a winner for you.


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