Communications and Sponsorship Agency Legacy Consultants has appointed Claire O’Grady as Head of Consumer and Lifestyle Brands.
The appointment of O’Grady, who joins from Insight Consultants, further strengthens the consumer communications offering at Legacy Consultants, which was founded by Bernard and James Brogan in 2012.
During her 15-year career to date, O’Grady has produced impactful campaigns for a range of high profile consumer brands across the food, retail, hospitality and well-being sectors including the Tall Ships, Keogh’s Farm and Aldi.
Legacy Consultants continues to grow from strength to strength, picking up their first PR Award earlier this year with Volkswagen along with being shortlisted for Agency of the Year at the upcoming Irish Sponsorship Awards along with nominations with key clients Littlewoods Ireland, Largo Foods and Volkswagen.
The agency has also won two significant new business pitches in the past month securing Laya Healthcare’s sponsorship of Leinster Rugby along with a three-year consumer contract with Irish water brand, Celtic Pure.
The Agency has also appointed Kevin Moore as Managing Director, while James Brogan will continue to drive the strategic growth of the company in his new role as CEO.
Five-time All-Ireland Football winner, Bernard Brogan will continue to drive the agency as Commercial Director.
“I am delighted to be joining Legacy Consultants, a young award-winning company doing really impressive work,” said O’Grady.
“I have been watching their growth with interest, they have really made a mark with their fresh approach to consumer campaigns that is ever-evolving.”
“The team is made up of dedicated and talented communicators who emit passion for the brands they work with. They consistently speak to the consumer, create a buzz and deliver for their clients.”
“This is the natural evolutionary step for us as an agency,” added James Brogan.
“We have a hard-earned reputation for exceptional sponsorship activations and brand communications. Claire’s arrival allows us to expand the breadth and scope of our offering and we feel there is a great opportunity for Legacy to attract new brands into our family”.
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